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MARKETING: MARKETING FUNDAMENTALS ASSESSMENT Zoom

MARKETING: MARKETING FUNDAMENTALS ASSESSMENT

SKU: 0502

Item No. 0502


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$15.00

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Product Description

    MARKETING:  MARKETING FUNDAMENTALS ASSESSMENT

     

    Marketing:  Marketing Fundamentals Assessment is an end-of-program assessment for students in Marketing Education programs.  The assessment aligns with the Institute for the Assessment of the Skills and Knowledge of Business (A*S*K).  The standards for the assessment align with the MBA Research and Curriculum Center standards. 

     

    Areas covered on the exam include:  Business Law – Economics – Marketing – Professional Development – Market Planning – Product/Service Management – Selling – Communication Skills – Information Management – Operations – Channel Management – Pricing – Promotion

     

    The study guide for these assessments is available as a free PDF download or full color copies can be purchased.

     

    To order this item, please call (405) 743-5407.

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