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WHY WE BUY WHAT WE BUY DVD Zoom

WHY WE BUY WHAT WE BUY DVD

SKU: HE8230DVD
WHY WE BUY WHAT WE BUY DVD

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$52.00

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Product Description
    ITEM NO. HE8230DVD In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers. A Cambridge Educational Production. (25 minutes) 2001
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